Is the Ford Maverick the Right Pickup for You? Find Out Here

Blog May 29th, 2025

Introduction

In a world where bigger often seems better, the Ford Maverick dares to take a different approach—and it’s winning hearts because of it. This compact pickup has redefined what it means to be a truck owner in Canada. With urban drivers and outdoor enthusiasts in mind, Ford has created a vehicle that combines practicality, fuel efficiency, and impressive technology—all while maintaining the rugged charm we associate with pickups.

But is the Ford Maverick truly the right pickup for your needs? Whether you’re considering downsizing from a full-size truck or moving up from a car or SUV, this in-depth guide will help you find out if the Maverick checks all the right boxes.

Overview of the Ford Maverick

The Ford Maverick is a versatile, affordable, and efficient compact pickup that was reintroduced to the market in 2022 after a long hiatus. It’s the first standard full-hybrid pickup truck in North America and offers features typically seen in higher-end models but at a much more accessible price point.

Ford designed the Maverick for modern lifestyles—urban dwellers, weekend adventurers, and small business owners who need a truck that does more without costing more. With a unibody frame (shared with the Ford Escape and Bronco Sport), the Maverick delivers a smooth car-like ride and improved fuel economy.

Available in multiple trims—including the XL, XLT, and Lariat—the Maverick offers a variety of features to suit different preferences, from basic functionality to premium comfort and style.

Performance Features

When it comes to performance, the Ford Maverick strikes a fine balance between power and practicality. It comes with two engine options:

1. 2.5L Full Hybrid Engine (Standard)

Horsepower: 191 hp combined
Torque: 155 lb-ft
Fuel Economy: Approx. 5.6 L/100 km city
Towing Capacity: Up to 2,000 lbs

This powertrain is perfect for daily commuting, light hauling, and those looking to save on fuel without sacrificing utility.

2.0L EcoBoost Engine (Optional)

Horsepower: 250 hp
Torque: 277 lb-ft
Towing Capacity: Up to 4,000 lbs (with available 4K Tow Package)

This engine is ideal for those needing more power for weekend adventures or heavier loads. With AWD capability, the Maverick can handle snowy Alberta roads or off-the-beaten-path camping trips with ease.

Additionally, the Maverick’s handling is crisp and controlled thanks to its unibody chassis, making it one of the easiest pickups to drive and park in tight urban spaces.

Design and Comfort

The Ford Maverick’s design is an ideal blend of utility and style. From its bold front grille and chiseled lines to its compact footprint, the Maverick has a distinct presence on the road without being intimidating.

Exterior Features:

17- or 18-inch wheels depending on trim
LED headlamps
Available FX4 Off-Road Package (XLT and Lariat)
Multi-position tailgate and FLEXBED™ system for creative cargo solutions

Interior Comfort:

Despite being a compact pickup, the Maverick comfortably seats five adults. The cabin is designed with practical storage compartments, durable materials, and a modern layout.

Key interior highlights include:

Cloth or ActiveX™ upholstery depending on trim
Available power-adjustable front seats
Smart storage: under-seat compartments, door cubbies, and a spacious center console
Rear under-seat storage bin for tools, gear, or groceries

The Maverick’s rear seat room is surprisingly generous, making it a practical option for small families or ride-sharing duties as well.

Technology and Connectivity

Ford has packed the Maverick with a wide range of tech features that enhance the driving experience while keeping you connected on the go.

Standard tech features include:

8-inch touchscreen infotainment system
Apple CarPlay® and Android Auto™ integration
Bluetooth® connectivity
Two USB ports

Available upgrades:

FordPass™ Connect with Wi-Fi hotspot
B&O® premium audio system by Bang & Olufsen
Wireless charging pad
Intelligent Access with Push-Button Start

The infotainment interface is intuitive and responsive, making it easy for drivers of all ages to use. Whether you’re streaming music or navigating to a weekend getaway, the Maverick keeps you connected seamlessly.

Safety and Reliability

When it comes to safety, Ford hasn’t cut corners. The Maverick includes a suite of standard and available safety features that provide peace of mind for both new and experienced drivers.

Standard Safety Features:

Pre-Collision Assist with Automatic Emergency Braking
Rear View Camera
Tire Pressure Monitoring System

Available Features:

Blind Spot Information System (BLIS®) with Cross-Traffic Alert
Lane-Keeping System
Adaptive Cruise Control
Evasive Steering Assist

Ford Co-Pilot360™ technology is available on higher trims and offers enhanced driver assistance for highway and city driving alike.

In terms of reliability, Ford has a strong reputation and the Maverick is built with proven powertrains and components, offering long-term dependability with proper maintenance.

Practicality for Different Needs

Whether you’re a student, a city commuter, a contractor, or someone who enjoys weekend outdoor adventures, the Ford Maverick adapts to various lifestyles.

For Urban Commuters:

Easy to park
Great gas mileage
Modern tech for city navigation

For Weekend Adventurers:

Available AWD and off-road packages
Roof rack and towing capabilities for gear
Space for bikes, kayaks, or camping equipment

For Small Business Owners:

FLEXBED™ with 110V outlets and tie-downs
Payload capacity up to 1,500 lbs
Great for tools, deliveries, or promotional signage

For Families:

Spacious rear seat for car seats or older kids
High safety ratings and features
Affordable to insure and maintain

Its blend of car-like comfort and truck-like utility makes it a unique and practical choice for diverse needs.

Financing Options at Cam Clark Ford

At Cam Clark Ford, we understand that choosing the right vehicle is only part of the decision. That’s why we offer flexible financing options to help you drive off in a new Maverick without breaking the bank.

Available Financing Solutions:

Low-interest rates on new vehicle loans
Lease options for those who want to upgrade every few years
Trade-in programs for current vehicles
Special incentives for students, first-time buyers, and loyal customers

Our in-house finance specialists will walk you through the process, explain your monthly payment options, and help you find the most suitable plan for your budget.

We also offer online pre-approval tools so you can estimate financing from the comfort of your home.

Conclusion

If you’re looking for a practical, affordable, and versatile truck that fits seamlessly into city life and still offers the utility you need for work and play—the answer is a resounding yes. With its impressive fuel economy, clever design, and cutting-edge technology, the Maverick is redefining what it means to drive a pickup in Alberta and beyond.

Whether you’re a first-time truck buyer or a seasoned driver looking to downsize without compromise, the Ford Maverick could be the perfect match for your lifestyle.

Ready to find out for yourself? Visit Cam Clark Ford today to book your test drive and explore all that the Maverick has to offer.

Frequently Asked Questions

1. Is the Ford Maverick available with all-wheel drive (AWD)?

Yes, the Ford Maverick offers all-wheel drive, but only with the 2.0L EcoBoost gasoline engine, not the standard hybrid. This AWD system enhances traction and handling, especially useful for Alberta’s winter driving conditions or light off-roading. It’s a great option for drivers who want added confidence on slippery roads or rugged terrain. Combined with the FX4 Off-Road Package on the XLT and Lariat trims, AWD equips the Maverick with skid plates, hill descent control, and all-terrain tires—perfect for adventurous lifestyles or those needing more than just city commuting capabilities.

2. What is the towing capacity of the Ford Maverick?

The Ford Maverick offers solid towing capabilities for a compact pickup. The standard 2.5L hybrid model can tow up to 2,000 lbs—suitable for small trailers, bikes, or landscaping gear. If you need more power, opt for the 2.0L EcoBoost engine, which tows up to 4,000 lbs when equipped with the 4K Tow Package. This makes it ideal for hauling boats, ATVs, or utility trailers. Whether you’re moving equipment for work or heading out for a weekend adventure, the Maverick delivers impressive strength for its size without sacrificing everyday drivability or fuel economy.

3. How fuel-efficient is the Ford Maverick?

The Ford Maverick excels in fuel efficiency, especially the standard hybrid version. It achieves an estimated 5.6 L/100 km in city driving and about 7.1 L/100 km on the highway, making it one of the most economical pickups available in Canada. This remarkable fuel economy is ideal for daily commuters, delivery drivers, or anyone looking to save money at the pump without giving up the convenience of a truck. The 2.0L EcoBoost model is slightly less efficient but still performs well with around 9.6 L/100 km combined, offering a good balance of power and economy.

4. How much does the Ford Maverick cost in Canada?

In Canada, the Ford Maverick is known for its affordability. The base XL hybrid model typically starts around $33,000 CAD, while mid-level trims like the XLT and premium Lariat range from $35,000 to $45,000 CAD, depending on added features and packages. The AWD EcoBoost versions and those with the FX4 or Tow packages cost a bit more. Even fully loaded, the Maverick remains budget-friendly compared to other pickups. Cam Clark Ford offers competitive pricing, special financing offers, and trade-in options to help you drive home the Maverick that best fits your budget and lifestyle.

5. Can I customize the bed of the Ford Maverick?

Yes, the Ford Maverick is highly customizable thanks to its innovative FLEXBED™ system. The 4.5-foot bed includes multiple anchor points, pre-threaded slots, and compartments for dividers, giving you the freedom to organize tools, cargo, or gear however you like. You can even install 2x4s or 2x6s to create storage levels. It also features 110V outlets and LED lighting for convenience. Whether you’re a contractor, camper, or DIYer, the Maverick’s bed is designed to be as functional as your lifestyle demands—turning a compact truck into a versatile workhorse or weekend companion.

Blog