Alberta Buyers’ Guide to the Ford Maverick at Cam Clark Ford
Introduction
When it comes to choosing a truck that’s practical, stylish, fuel-efficient, and rugged enough for Alberta’s ever-changing conditions, the Ford Maverick stands in a league of its own. Compact in size but big on features, this game-changing pickup is perfect for everyday commuters, weekend adventurers, and budget-conscious buyers alike.
At Cam Clark Ford in Olds, we know Albertans need more than just a workhorse—they need a smart investment. That’s why we created this comprehensive guide to help you explore why the Ford Maverick may be your next ideal vehicle.
1. Overview of the Ford Maverick
The Ford Maverick is Ford’s first-ever standard full-hybrid pickup truck—and it’s making waves across North America. Designed as a compact truck, the Maverick breaks traditional pickup stereotypes by offering:
- Standard hybrid powertrain
- Great fuel efficiency
- City-friendly dimensions
- Impressive versatility
Whether you live in Calgary, Red Deer, or a small town like Olds, the Maverick meets a wide variety of needs. It combines utility with economy, making it an excellent choice for Albertans who want capability without compromise.
With a starting price that’s among the most affordable in the Ford truck family, the Maverick proves that good things do come in small, powerful packages. Plus, the Maverick is available now at Cam Clark Ford Olds.
2. Performance Features
Despite being a compact pickup, the Ford Maverick is a strong performer under the hood. It offers two unique engine options, allowing drivers to choose between maximum fuel efficiency or enhanced power and capability.
Standard 2.5L Hybrid Engine
- Delivers 191 horsepower
- Continuously Variable Transmission (CVT)
- Front-Wheel Drive (FWD)
- Estimated fuel economy: 5.9 L/100km in the city
Ideal for daily commutes or long road trips across Alberta, the hybrid engine balances performance with cost-saving efficiency. To learn more about how the Maverick stands out in performance, read our blog: How the Ford Maverick Handles Alberta’s Winter Like a Pro.
Available 2.0L EcoBoost® Engine
- Produces 250 horsepower and 277 lb-ft of torque
- 8-speed automatic transmission
- Optional All-Wheel Drive (AWD)
- Available with 4K Towing Package (tows up to 4,000 lbs)
This engine transforms the Maverick into a confident hauler. Whether you’re towing a utility trailer or heading into the Rockies, the EcoBoost® version gives you the muscle you need.
Capability at a Glance:
- Standard towing: 2,000 lbs
- Max towing (EcoBoost® + 4K Package): 4,000 lbs
- Payload capacity: Up to 1,500 lbs
The Maverick is built to handle Alberta’s rugged environments and all four seasons with ease.
3. Design and Comfort
The Maverick may be smaller than your average truck, but it’s thoughtfully designed inside and out.
Exterior Appeal
With bold styling, strong lines, and a dynamic grille, the Maverick offers a fresh take on pickup aesthetics. It’s available in a variety of trims and eye-catching colors like Cyber Orange and Area 51 Blue. Compact in length and width, it’s also ideal for navigating tight city streets or fitting into crowded parking lots in downtown Calgary or Edmonton.
Interior Comfort
Inside, you’ll find a surprisingly spacious cabin with seating for five and clever storage solutions. Whether you’re heading to work, running errands in the city, or going on a weekend escape, the Maverick’s interior ensures every trip is comfortable.
Notable Interior Features:
- Available leather-trimmed seats
- Optional power-adjustable driver’s seat
- Heated front seats and steering wheel (available)
- Under-seat storage bins for gear, groceries, or tools
- FLEXBED™ storage system in the rear cargo area
The Maverick’s design is built for function and form—making it the perfect fit for Alberta lifestyles.
4. Technology and Connectivity
Ford equipped the Maverick with modern technology that enhances safety, connectivity, and entertainment.
Infotainment System
Every Maverick comes with an intuitive 8-inch touchscreen that seamlessly integrates with:
- Apple CarPlay® and Android Auto™
- FordPass™ Connect with 4G LTE Wi-Fi hotspot
- Optional B&O® Sound System by Bang & Olufsen
These features help you stay connected to your favorite apps, music, and navigation tools—no matter where in Alberta you roam.
Smart Features
The Maverick also comes with useful tech features like:
- Remote start via smartphone
- Digital productivity screen
- USB ports in both rows
- Wireless charging pad (optional)
It’s a compact truck with big-tech energy.
5. Safety and Reliability
In Alberta, where road conditions vary widely and the weather can change without warning, safety is a top priority. The Ford Maverick delivers peace of mind with a suite of standard and available safety features.
Standard Driver-Assist Features:
- Pre-Collision Assist with Automatic Emergency Braking
- Rear View Camera
- Automatic High-Beam Headlamps
- Lane-Keeping System
Available Upgrades:
- BLIS® (Blind Spot Information System) with Cross-Traffic Alert
- Adaptive Cruise Control with Stop-and-Go
- Evasive Steering Assist
- Rear Parking Sensors
These tools help keep you safe—whether you’re driving through city streets or snowy mountain roads. Learn more about how Ford vehicles are built for winter: Ford SUVs & Trucks That Handle Alberta Winters Like Pros.
6. Financing Options at Cam Clark Ford
At Cam Clark Ford Olds, we’re committed to helping you find a Ford Maverick that fits both your needs and your budget.
Flexible Finance and Lease Options
We offer:
- Financing terms from 24 to 84 months
- Competitive interest rates for qualified buyers
- Lease deals with low monthly payments
Whether you’re buying your first vehicle or upgrading your ride, our financing experts will guide you through every step.
Exclusive Alberta Offers
Ask our team about:
- Trade-in bonuses
- Loyalty discounts
- Ford manufacturer rebates
Start your process online with our custom order and financing tools, and get pre-approved before you even step into the dealership.
8. Conclusion
The Ford Maverick is more than just a compact pickup—it’s a smart, capable, and efficient choice for Albertans who need flexibility without giving up utility. With its innovative hybrid powertrain, clever design, advanced tech, and affordable pricing, the Maverick is redefining what it means to own a truck.
At Cam Clark Ford in Olds, we’re proud to bring you this versatile and exciting vehicle. Whether you’re commuting across Calgary, exploring Alberta’s backroads, or simply looking for a fuel-efficient truck that doesn’t cut corners, the Maverick is built to deliver.
Frequently Asked Question
1. What makes the Ford Maverick ideal for Alberta’s weather and road conditions?
The Ford Maverick is designed to thrive in Alberta’s ever-changing climate and varied terrain. Whether you’re driving through icy city streets in Calgary or gravel roads near the Rockies, the Maverick handles it all with confidence. Its available All-Wheel Drive (AWD) system improves traction during snowy or rainy conditions, while the available 4K Tow Package lets you haul gear for outdoor adventures. The Maverick’s rugged suspension and up to 1,500 lbs payload capacity make it suitable for hauling tools, camping gear, or weekend toys. It’s also compact enough to navigate urban traffic yet powerful enough for country roads. With available heated front seats, steering wheel, and remote start, winter driving becomes more comfortable. Plus, Ford’s Co-Pilot360™ safety features add an extra layer of protection in unpredictable Alberta conditions. Simply put, the Maverick blends versatility, safety, and comfort—making it a smart, all-season pickup for Alberta drivers.
2. How fuel-efficient is the Ford Maverick for Alberta drivers?
The Ford Maverick sets a new standard for fuel-efficient pickups, making it a top choice for cost-conscious Alberta drivers. The standard 2.5L full-hybrid engine delivers an estimated 5.9 L/100km in the city, which is exceptional for a truck. This means less time and money spent at the pump—especially valuable for those commuting between cities like Calgary, Red Deer, or Edmonton. Even the available 2.0L EcoBoost® engine offers respectable efficiency with more power for those who prioritize towing or off-road capability. Alberta’s long highway stretches and fluctuating gas prices make fuel efficiency more important than ever, and the Maverick’s hybrid design helps reduce both fuel costs and emissions. Whether you’re using it for daily commutes, weekend trips to Banff, or work site visits, the Maverick’s impressive fuel economy helps drivers enjoy all Alberta has to offer without breaking the bank.
3. What towing and payload capabilities does the Ford Maverick offer?
Don’t let the compact size fool you—the Ford Maverick is impressively capable. It comes standard with a towing capacity of 2,000 lbs, ideal for hauling small trailers, bikes, or landscaping equipment around Alberta. For those who need more muscle, upgrading to the 2.0L EcoBoost® engine with the available 4K Tow Package increases towing capacity to 4,000 lbs—enough to pull a medium-sized camper or utility trailer through mountain passes or rural routes. The Maverick also offers a maximum payload capacity of 1,500 lbs, meaning you can load up tools, lumber, camping gear, or outdoor equipment with ease. The FLEXBED™ system enhances cargo management with options for tie-downs, dividers, and power outlets. Whether you’re towing gear to a job site in Olds or transporting a dirt bike for weekend fun, the Maverick gives you the capability and flexibility Alberta truck owners demand.
4. What technology features does the Ford Maverick offer for modern Alberta drivers?
The Ford Maverick is packed with technology to keep Alberta drivers connected, comfortable, and safe. Standard across all trims is an 8-inch touchscreen with Apple CarPlay® and Android Auto™, letting you seamlessly integrate your smartphone for calls, music, and navigation. FordPass™ Connect adds a Wi-Fi hotspot, perfect for long road trips or staying productive on the go. Higher trims offer upgrades like a B&O® Sound System, wireless charging pad, and a digital productivity screen to keep key driving data in view. Safety-wise, the Maverick includes Ford Co-Pilot360™ features such as Pre-Collision Assist, Lane-Keeping System, and Automatic High-Beam Headlamps. Optional enhancements include Adaptive Cruise Control, BLIS® (Blind Spot Information System), and Rear Parking Sensors. Whether you’re commuting in downtown Calgary or navigating through snow-covered highways, the Maverick’s tech keeps you informed, entertained, and protected at every turn.
5. What financing options are available at Cam Clark Ford Olds for the Ford Maverick?
At Cam Clark Ford Olds, we believe financing your new Ford Maverick should be simple, transparent, and flexible. We offer competitive financing and lease options tailored to your lifestyle and budget. Financing terms range from 24 to 84 months, and qualified buyers can benefit from low-interest rates and affordable monthly payments. Prefer leasing? We have attractive lease deals that let you drive a new Maverick with minimal upfront costs and the option to upgrade when your term ends. Additionally, Cam Clark Ford provides exclusive Alberta offers including trade-in bonuses, Ford loyalty discounts, and manufacturer rebates. You can even get pre-approved online to speed up the buying process and reduce time at the dealership. Our finance experts will walk you through every step, ensuring you understand all your options. Whether you’re a first-time buyer or upgrading your ride, we’re here to help you drive away happy.